#growth _People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies._ - Blair Warren In short, _validate and fascinate_. Learn these things. Study them. Notice them. Do them. I'm not particularly good at the fascinate part, but I can validate like no other. I'll make you work for it, because otherwise it's not worth a penny. Tell them the truth, don't lie, and tell them it's okay! You can confirm their suspicion they are the worst, but then you can tell them it's okay and either encourage their dreams to be better or justify their failures, all the while allaying their fears of being the worst. "You see those guys over there, they think they're the shit. But we're going to put them in their fucking place. They think they're better but we know we're better and we're going to show them." And after Argjend said this, Frank started to believe he wasn't shit, and they both played better. and they won! -- help them throw rocks at their enemies That's a GREENLIGHT. #### References [Blair Warren's One Sentence Persuasion](http://www.blairwarren.com/one-sentence-persuasion/)