Sports writer **Andy Benoit** on how geniuses work: “Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” _Source:_ [_Sports Illustrated_](https://click.convertkit-mail4.com/4zu545dgdzseh3n99ocl/p8heh9h9xvg07dfq/aHR0cHM6Ly92YXVsdC5zaS5jb20vdmF1bHQvMjAxNC8wMS8xMy90aGUtY2FzZS1mb3ItdGhlLWJyb25jb3M=) (Taken from an email from James Clear) [[Startups Embody the Ultimate Question]]